About

I'm a generalist product designer, creating consumer-facing products where clarity meets delight.

Currently building player experiences at Amazon.

Location

Seattle

Open to relocate

Location

Seattle

Open to relocate

Location

Seattle

Open to relocate

What I bring?

Design with emotion

Alongside clarity, I design experiences that bring joy and satisfaction to people's lives.

What I bring?

Design with emotion

Alongside clarity, I design experiences that bring joy and satisfaction to people's lives.

How I'm using AI

How I'm using AI

Claude

Notebook LM

ChatGPT

Sharper problem framing

Research & synthesizing interviews, comparing competitors, stress-testing assumptions, and turning messy inputs into clearer product opportunities.

Midjourney

Protopie

Visual exploration

Explore mood, style, iconography, environmental references, and visual directions faster

Design judgment I own

Taste, visual hierarchy, brand fit, accessibility

Icon

Lovable

Icon

Cursor

Claude

Unreal

React

From idea to artifact

Build interactive prototypes, test flows, edit front-end code UI

Design judgment I own

Flow logic, system behavior, interaction model, failure states

Accessibility standards

Experience

Experience

Senior Product Designer

Creating 0-1 entertainment and live-service gaming experiences from the ground up, at global scale

Senior Product Designer

Designed data-heavy, AI-powered enterprise workflows


Designed data-heavy, AI-powered enterprise workflows

Designed data-heavy, AI-powered enterprise workflows

Product Designer

Built growth vertical including rewards and loyalty systems for millions in telecom


Built growth vertical including rewards and loyalty systems for millions in telecom

Built growth vertical including rewards and loyalty systems for millions in telecom

UX Designer

Built personalization experiences in fashion e-commerce


Built personalization experiences in fashion e-commerce

Built personalization experiences in fashion e-commerce

Philosophy

Learning in motion

Learning in motion

I'm always learning and unlearning; asking big-picture questions and adapting my thinking as problems, tools, and technologies evolve.

Praise

"Preiyal is a creative and curious designer who's always looking for ways to make experiences better through real user insights and data. You'll not only appreciate the quality of her work but also gain new perspectives from the way she approaches problems."

Harry, Senior UX Designer @ Amazon

After Hours…

After Hours…

Vibe Coding

Games I'm crushing on

Working style

Working style

People-first
People-first

People-first

Fostering relationships with stakeholders is important to me. I care about who they are, what they value, where they want to go, and what motivates them.

Feedback that fuels me

"She brought honesty, determination, and remarkable creativity to referral programs, ad campaigns, and B2C products. Her fresh interpretations always elevated the work, often going beyond what I envisioned."

Vatsala, Lead UX Designer @ Airtel

Leadership

Workshops @

Workshops @

I’ve hosted design workshops and mentored student designers, creating spaces to learn, share, and grow together.

About

I design consumer-facing products where clarity meets delight

Currently building player experiences at Amazon.

Journey

From branding to product

From branding to product

Started as a graphic designer and pivoted to product design after building consumer apps.

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

Let's work together!

I can help designing a product from 0-1, improving a product from 1-10, or create a brand's design system.

About

I design consumer-facing products where clarity meets delight

Currently building player experiences at Amazon.