One Airtel Membership plan
One Airtel Membership plan
Role
Role
Product Designer
Product Designer
Industry
Industry
Telecom (mobile, web, retail)
Telecom (mobile, web, retail)
Contributions
Contributions
UX research, Product Design, Visual & Motion design, Usability Testing
UX research, Product Design, Visual & Motion design, Usability Testing
Impact
Impact
Payment conversion rate up by ~2x
Payment conversion rate up by ~2x
OVERVIEW
Designing an all-in-one plan membership, One Airtel for 10M households across India. This project covers the conceptualization, research design and prototype of the mobile, web and retail experience of the plan.
Designing an all-in-one plan membership, One Airtel for 10M households across India. This project covers the conceptualization, research design and prototype of the mobile, web and retail experience of the plan.
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