Superhero Referral Program
Superhero Referral Program
Role
Role
Senior UX/UI Designer
Senior UX/UI Designer
Industry
Industry
Telecom (mobile, web, retail)
Telecom (mobile, web, retail)
Contributions
Contributions
0-1 Design, Product Strategy, Interaction Design, Usability Testing
0-1 Design, Product Strategy, Interaction Design, Usability Testing
Impact
Impact
Dropoffs reduced from 87% > 35%
Dropoffs reduced from 87% > 35%
OVERVIEW
Designed Airtel Superhero, a referral program connecting 43M people in small towns and villages to telecom services through subscribers and shop-front partners. Drove the project from research to execution, with focus on product strategy.
Designed Airtel Superhero, a referral program connecting 43M people in small towns and villages to telecom services through subscribers and shop-front partners. Drove the project from research to execution, with focus on product strategy.
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