Designing immersive experiences for console and PC
Role
UX/UI Designer
Industry
Video Games
Duration
Shipped, 2023-2025
For the past 2 years at Amazon, I led UX for core game systems on Xbox and PlayStation, supporting the company’s first in-house launch and attracting 100,000 players.
Driven end-to-end design of early game features, from uncovering player pain points and defining game UX patterns to crafting controller interactions and producing detailed visual specifications for UI engineers and artists
Case studies coming soon!
Onboarding and Marketing redesign
UX
1-10
Drove redesign on New World's onboarding, increading DAU engagement of new, and in-game events by 5%
Mission Board and Shops
0-1
Designed, prototyped, and tested data-driven Mission Boards and Shops, enabling developers to quickly add new missions and items, boosting player return and purchase rates.
Player Login Support
UX Engineering
Designed seamless login & social experiences that cut overpopulation handling costs by half.
Control Hints
Interaction Design
A global on-screen control guide across 6+ mechanics (spectating, combat, fishing, music etc.). Standardized controller interactions and improved controller usability.
Game Controller Navigation
Interaction Design
Provided multi-modal (controller) interaction design support including physical controls, voice, gestures, and haptics for first time user experience of New world.
Filter, Search & Sort Mechanisms
Design system
Created global UI components for complex game mechanics like leaderboards, crafting, inventory etc.
Microcopy & Tutorials
UX Writing
Ux Engineering
Led microcopy & UX writing editorial guides across the game.
User Research
Prototyping
Drove user research sessions for core game mechanics like housing menus.